{"product_id":"americolor-electric-pink-soft-gel-paste-food-color-0-75-ounce-bottle","title":"AmeriColor Electric Pink Soft Gel Paste Food Color — 0.75 Ounce Bottle","description":"\u003ch2\u003eAmeriColor Electric Pink Soft Gel Paste: bold color for cake decorating\u003c\/h2\u003e\n\u003cp\u003eAmeriColor is a trusted name in decorating color, known for vivid, dependable shades. Electric Pink delivers a bright, electric hue that can elevate icing, frosting, and fondant with just a few drops. This Soft Gel Paste is designed for both hobby bakers and professional decorators who want reliable shade control without sacrificing flavor or texture.\u003c\/p\u003e\n\u003ch3\u003eConcentrated color with lasting impact\u003c\/h3\u003e\n\u003cp\u003eThe 0.75 ounce bottle is crafted to release intense hue with minimal product, helping you dial in shade as your project evolves. A tiny amount can transform a pale base into a bold focal point, all while keeping flavors true to your recipe across batches.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eConcentrated formula means you use less for bold results.\u003c\/li\u003e\n\u003cli\u003eMore than 50 colors in the AmeriColor range for an expansive palette.\u003c\/li\u003e\n\u003cli\u003eNo aftertaste, so flavors stay true to your recipe.\u003c\/li\u003e\n\u003cli\u003eVersatile across mediums like royal icing, buttercream, fondant, and doughs.\u003c\/li\u003e\n\u003cli\u003ePeanut, tree nut, soy, and gluten free with Kosher certification.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eMedium-by-medium versatility\u003c\/h3\u003e\n\u003cp\u003eSoft Gel Paste blends smoothly into several decorating surfaces, enabling rich, saturated color on everything from delicate piped icing to broad fondant panels. It works well with macarons, cookie dough, bread dough, cake batter, whipped toppings, gum paste, marzipan, and pastillage, helping you achieve cohesive palettes across textures.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRoyal icing and buttercream color with strong saturation and no graininess.\u003c\/li\u003e\n\u003cli\u003eRolled fondant and gum paste coloring for clean, professional looks.\u003c\/li\u003e\n\u003cli\u003eMacarons and cookies gain a vivid, uniform hue with minimal product.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStore and measure with care. The bottle is designed for precise color drops via a flip top cap, letting you build intensity gradually. The shade is a true, bright pink that can support both modern neon accents and more classic tones, depending on the amount used. The color is free from common allergens in the base formula and is Kosher certified for added kitchen flexibility.\u003c\/p\u003e\n\u003cp\u003eFor best results, start with a tiny drop and wait for the color to develop on your medium, then add more if needed. This approach helps you maintain control as you refine your design, whether you are decorating a wedding cake, cupcakes, or a custom sugar sculpture.\u003c\/p\u003e\n\u003cp\u003eStorage tip: keep the bottle tightly closed and store in a cool, dry place to preserve vibrancy over time.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What can I color with AmeriColor Soft Gel Paste Electric Pink?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It colors royal icing, buttercream, fondant, macarons, cookie dough, bread dough, cake batter, whipped toppings, and more with vibrant results.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Are AmeriColor Soft Gel Paste colors safe for diets?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The paste is peanut-, tree nut-, soy-, and gluten-free, and Kosher certified.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AmeriColor","offers":[{"title":"Default Title","offer_id":57045152727422,"sku":"B000Q6IA3M","price":19.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2935\/2830\/files\/americolor-electric-pink-bottle-front.jpg?v=1772927106","url":"https:\/\/boropantry.co.uk\/products\/americolor-electric-pink-soft-gel-paste-food-color-0-75-ounce-bottle","provider":"BoroPantry","version":"1.0","type":"link"}