{"product_id":"americolor-food-color-super-red-13-5-oz-soft-gel-paste","title":"AmeriColor Food Color Super Red – 13.5 oz Soft Gel Paste","description":"\u003ch2\u003ePowerful, precise color for cakes, frostings, and confections\u003c\/h2\u003e\u003cp\u003eAmeriColor Soft Gel Paste in Super Red delivers bold, consistent color through a convenient gel that blends smoothly into dairy-based frostings, fondant, batters, and candy bases. Packaged in squeeze bottles with a flip-top lid, this system makes it easy to control color intensity by drops, helping you achieve repeatable shades across projects.\u003c\/p\u003e\u003cp\u003eBy measuring with drops, you can dial in your shade with precision. The Soft Gel Paste is designed to disperse immediately, so you’ll typically need less color overall to reach strong, vibrant hues. This can be particularly helpful when you want a clean, bright red without pinkish undertones.\u003c\/p\u003e\u003ch3\u003eWhy bakers and decorators love this color system\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eConsistent from batch to batch, so you can reproduce the same shade in multiple desserts\u003c\/li\u003e\n\u003cli\u003eColoring strength is described as superior to other food colors, delivering rich, saturated tones\u003c\/li\u003e\n\u003cli\u003eWill not separate or weep and does not harden, supporting smooth mixing and stable finishes\u003c\/li\u003e\n\u003cli\u003eColor disperses immediately, which means efficient use and less product required per batch\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eExplore practical uses—from bold frostings and glossy ganaches to marbled batters and candy centers. The vivid red can be layered with other colors for custom palettes, while the precise drops help you maintain control over shade and intensity across recipes.\u003c\/p\u003e\u003cp\u003eTip: start with a small drop, test on your medium, and adjust gradually. With AmeriColor Soft Gel Paste, you’re invited to experiment with confidence while keeping the process simple and repeatable.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What can I color with AmeriColor Super Red 13.5 oz Soft Gel Paste?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Color frostings, fondant, batters, and candy bases with precise, repeatable shades using controlled drops.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I ensure consistency across batches?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use the squeeze bottle and drop-by-drop method; test on a sample, then apply the same drops to each batch for consistent results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"AmeriColor","offers":[{"title":"Default Title","offer_id":57042472599934,"sku":"B00JM75IH2","price":34.46,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2935\/2830\/files\/americolor-super-red-bottle-closeup.jpg?v=1772872909","url":"https:\/\/boropantry.co.uk\/products\/americolor-food-color-super-red-13-5-oz-soft-gel-paste","provider":"BoroPantry","version":"1.0","type":"link"}