{"product_id":"ito-en-matcha-green-tea-powder-unsweetened-japanese-matcha-12-oz","title":"Ito En Matcha Green Tea Powder – Unsweetened Japanese Matcha, 12 oz","description":"\u003ch2\u003ePremium Japanese Matcha, Unsweetened and Ready to Enjoy\u003c\/h2\u003e\n\u003cp\u003eIto En Matcha Green Tea Powder delivers a vivid, jade-green cup with a clean, natural sweetness that comes from the leaves themselves. Packaged in a 12 oz tin, the powder keeps its aroma and color intact, inviting you to savor a ritual that feels both timeless and contemporary. Rich in Vitamin C, this matcha also contains L-theanine, an amino acid often associated with a balanced, focused mood. The result is a smooth, layered profile that pairs well with breakfast, afternoon breaks, or evening wind-downs—without added sugar.\u003c\/p\u003e\n\n\u003ch3\u003eWhat makes this matcha stand out\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eHigh in Vitamin C for a bright, refreshing cup with a clean finish\u003c\/li\u003e\n  \u003cli\u003eContains L-theanine, an amino acid linked to calm focus\u003c\/li\u003e\n  \u003cli\u003eDesigned to pair with caffeine for a smoother energy lift, not a jittery rush\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you’re new to matcha or seeking a versatile staple, this unsweetened powder is easy to incorporate into your routine. The texture whisks smoothly in water or milk, and the vibrant color remains appealing whether you sip it hot or over ice.\u003c\/p\u003e\n\n\u003ch3\u003eVersatile, easy to brew\u003c\/h3\u003e\n\u003cp\u003eIto En's unsweetened matcha shines in hot or cold preparations. Brew it hot as a coffee alternative for mornings, whisk a frothy cup with milk for a creamy treat, or pour over ice for a refreshing afternoon sip. The powder seamlessly blends into dairy or plant-based milks, smoothies, or even baked goods, making it a flexible pantry staple.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHot brew as a morning pick-me-up substitute for coffee\u003c\/li\u003e\n  \u003cli\u003eCold brew or iced matcha for a flavorful, low-sugar refreshment\u003c\/li\u003e\n  \u003cli\u003eTravel-friendly option that fits in a cup or on-the-go kit\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIn practical use, you’ll notice the fine texture dissolves readily, leaving a smooth, full-bodied cup with a delicate aroma. The unsweetened formula gives you freedom to tailor sweetness and flavor to your preference, while still delivering the characteristic earthiness and natural brightness of premium Japanese matcha.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Ito En Matcha unsweetened?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — the powder is unsweetened and versatile for hot or cold beverages.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: What are ideal uses for this matcha?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Enjoy as a morning coffee substitute, an afternoon refresher, or when traveling, with a smooth, balanced taste.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"ITO EN","offers":[{"title":"Default Title","offer_id":57038224851326,"sku":"B079YXXB37","price":60.22,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0990\/2935\/2830\/files\/itoen-matcha-powder-tin.jpg?v=1772813959","url":"https:\/\/boropantry.co.uk\/products\/ito-en-matcha-green-tea-powder-unsweetened-japanese-matcha-12-oz","provider":"BoroPantry","version":"1.0","type":"link"}