AmeriColor Electric Pink Soft Gel Paste Food Color — 0.75 Ounce Bottle

AmeriColor Electric Pink Soft Gel Paste: bold color for cake decorating

AmeriColor is a trusted name in decorating color, known for vivid, dependable shades. Electric Pink delivers a bright, electric hue that can elevate icing, frosting, and fondant with just a few drops. This Soft Gel Paste is designed for both hobby bakers and professional decorators who want reliable shade control without sacrificing flavor or texture.

Concentrated color with lasting impact

The 0.75 ounce bottle is crafted to release intense hue with minimal product, helping you dial in shade as your project evolves. A tiny amount can transform a pale base into a bold focal point, all while keeping flavors true to your recipe across batches.

• Concentrated formula means you use less for bold results.
• More than 50 colors in the AmeriColor range for an expansive palette.
• No aftertaste, so flavors stay true to your recipe.
• Versatile across mediums like royal icing, buttercream, fondant, and doughs.
• Peanut, tree nut, soy, and gluten free with Kosher certification.

Medium-by-medium versatility

Soft Gel Paste blends smoothly into several decorating surfaces, enabling rich, saturated color on everything from delicate piped icing to broad fondant panels. It works well with macarons, cookie dough, bread dough, cake batter, whipped toppings, gum paste, marzipan, and pastillage, helping you achieve cohesive palettes across textures.

• Royal icing and buttercream color with strong saturation and no graininess.
• Rolled fondant and gum paste coloring for clean, professional looks.
• Macarons and cookies gain a vivid, uniform hue with minimal product.

Store and measure with care. The bottle is designed for precise color drops via a flip top cap, letting you build intensity gradually. The shade is a true, bright pink that can support both modern neon accents and more classic tones, depending on the amount used. The color is free from common allergens in the base formula and is Kosher certified for added kitchen flexibility.

For best results, start with a tiny drop and wait for the color to develop on your medium, then add more if needed. This approach helps you maintain control as you refine your design, whether you are decorating a wedding cake, cupcakes, or a custom sugar sculpture.

Storage tip: keep the bottle tightly closed and store in a cool, dry place to preserve vibrancy over time.