Lotus Foods Organic Forbidden Rice (11 lb) – Black & Purple Rice, Gluten Free & Non-GMO

Experience an Ancient Favorite

Lotus Foods Organic Forbidden Rice is more than a pantry staple. This deeply pigmented black rice, known in many traditions as longevity rice, carries a storied history along China's Black Dragon River. When you toast the kernels, they release a warm, nutty aroma that quietly promises versatility in the kitchen. In this 11-pound bulk bag, you’ll find a grain that’s as much about color as it is about flavor, inviting everything from simple sides to vibrant bowls that brighten weeknight meals and weekend gatherings alike. The grain’s dramatic hue stays vivid after cooking, making plates feel both gourmet and approachable.

The rice’s character hinges on balance: a robust, earthy scent, a satisfying chew, and a color that deepens as it cooks. It pairs beautifully with rustic sauces, crisp vegetables, and protein-forward mains, allowing you to build meals that feel thoughtfully composed without sacrificing speed or ease.

Why this rice stands out

• ANCIENT GRAIN versatility — rooted in long culinary traditions, often celebrated for its distinctive color and texture
• DELICIOUSLY VERSATILE — the 11 lb bulk size supports many meals, from weeknight dinners to larger gatherings
• NUTRITIOUS WHOLE GRAIN RICE — naturally gluten-free, high in fiber, and rich in antioxidants and protein
• CERTIFIED GLUTEN-FREE & NON-GMO — aligned with organic farming practices and verified quality standards
• ABOUT US — Lotus Foods partners with small family farms to protect biodiversity and support farmer welfare

Grown organically on small family farms in Heilongjiang, China’s northwest, this rice is a testament to sustainable farming and community-minded sourcing. The price premium that accompanies organic production helps create brighter prospects for the farming families behind every bag, while preserving local ecosystems and traditional farming knowledge. The result is a grain you can feel good about cooking with, knowing it comes from a cooperative effort that values people and planet as much as flavor.

Cooking and serving ideas

• Salads and grain bowls: fold in roasted vegetables, herbs, and bright dressings for a visually striking dish
• Stir-fries and sautés: a sturdy, nutty base that holds up to bold sauces and proteins
• Risottos and mixed grains: a creamy texture with a rich undertone that complements mushrooms or seafood
• Sushi and side dishes: use as a sushi rice alternative or as a colorful, substantial side
• Meal prep: bulk-cooked grains can become the foundation of multiple meals across the week

Whether you’re aiming for a comforting bowl or a showpiece plate, Forbidden Rice offers a flexible canvas for creative cooking. While results vary with your method, the grain’s natural affinity for savory and sweet pairings makes it a dependable partner for a wide range of cuisines.